Personally, I like it b/c it speaks of non-dualism, especially with regard to judgments, and has sort of an oblique reference to "become like a little child."
In Japanese, this word means innocent, or one with no knowledge of good and evil. It literally means "without mind".
We haven't had a chance to fully research this word since this was a special request for a customer. It apparently has a good meaning in conjunction with Chan / Zen Buddhism in Japan. However, out of that context, it means mindlessness or absent-minded. To non-Buddhists in China, this is associated with doing something without thinking.
Use caution and know your audience before ordering this selection.